Customer Experience Representative
What the role does: Handles inbound customer inquiries via email, live chat, or phone. Manages order issues, complaints, troubleshooting, refunds, and account questions. The first line of brand representation to customers.
Why LATAM works: This role lives or dies on English communication quality and US-hours availability. LATAM delivers both. Colombia and Costa Rica have deep talent pools of experienced CX workers with strong bilingual skills. The role is process-driven — once your SOPs are documented, a well-trained LATAM CX rep executes them reliably.
Cost comparison: US $45,000-$65,000 fully-loaded vs LATAM $28,000-$34,000. Look for: written and spoken English assessed separately, empathy in roleplay scenarios, tool familiarity (Zendesk, Intercom, Freshdesk), prior US-facing CX experience preferred.
Operations / Administrative Assistant and Executive VA
Ops admin manages calendars, coordinates meetings, handles email triage, processes documents, maintains databases, and handles recurring administrative tasks. Cost: US $55,000-$75,000 vs LATAM $28,000-$36,000. Look for: strong written English, mastery of Google Workspace, proactive communication style.
Executive VA provides dedicated support for a founder, CEO, or COO — manages inbox, schedules meetings, books travel, coordinates across teams. Cost: US $60,000-$85,000 vs LATAM $30,000-$40,000. Best sourced from Costa Rica and Colombia. Look for: exceptional written English, evidence of prior executive-level support, demonstrated calendar and inbox management.
Bookkeeper and Data Analyst
Bookkeeper manages AP/AR, bank reconciliation, expense categorization, payroll recording, monthly close. Argentina has strong financial and accounting talent with deep familiarity with US GAAP and QuickBooks/Xero. Cost: US $55,000-$75,000 vs LATAM $28,000-$36,000.
Data Analyst builds and maintains dashboards, runs reports, cleans and processes data. Argentina and Mexico produce strong data talent with proficiency in Excel, SQL, Looker, Tableau. Cost: US $75,000-$95,000 vs LATAM $32,000-$40,000.
SDR Support and Technical Support Rep
SDR handles outbound prospecting, cold email and LinkedIn outreach, lead qualification, CRM hygiene, and appointment setting. US-hours availability is essential. Cost: US $65,000-$90,000 OTE vs LATAM $32,000-$40,000. Look for: written English quality, CRM proficiency, cold email sample in interview.
Technical Support Rep handles Tier 1 and Tier 2 troubleshooting, guides customers through setup, escalates bugs, documents common issues. Cost: US $60,000-$80,000 vs LATAM $30,000-$38,000. Assess with a troubleshooting roleplay. Strong for SaaS companies with high support volume.
Social Media Manager, Email Marketing Coordinator, and QA Tester
Social Media Manager creates and schedules content, manages community engagement, runs basic paid social. Mexico and Colombia are strong markets. Cost: US $55,000-$70,000 vs LATAM $28,000-$36,000. Look for: portfolio of prior work in English, Canva or Adobe proficiency.
Email Marketing Coordinator builds and sends campaigns in Klaviyo, HubSpot, or Mailchimp, manages list segmentation, tracks deliverability. Cost: US $55,000-$72,000 vs LATAM $28,000-$36,000.
QA Tester executes test cases, logs bugs, verifies fixes, documents regression findings. Argentina, Colombia, and Mexico all have experienced QA practitioners. Cost: US $70,000-$90,000 vs LATAM $30,000-$38,000.